Branding for an outdoor recreation area in Jefferson County Colorado.

Westracks is an outdoor recreation area offering hiking and biking trails, fossilized dinosaur tracks, historical sites of interest, and outdoor race courses. It’s a single recreation area with an array of recreation opportunities that provide instant access to the outdoor Colorado lifestyle.  

Westracks is all about adventure and exploring the outdoors. The brand identity celebrates this with a classic interpretation of a compass as the logo and a visual identity system that embraces the ruggedness of nature and the natural world.

Led logo design and visual identity system development while employed by Norris Design.