Branding for a new hotel at Copper Mountain.

Element 29 is a four-story, 127-room hotel offering guests a new lodging option at Copper Mountain. With an unobstructed view of Copper Mountain the property will feature an outdoor patio along West Ten Mile Creek with fire pits and hot tubs giving guests the opportunity to unwind and enjoy the view after a day on the slopes.

29 is the atomic number for copper on the periodic table of elements. This led us to develop the concept of atomic nature—the wheeling roots of our past meets the atomic structure of Copper today—to inform the development of Element 29 Hotel’s logo and visual identity system.   

Led logo design and visual identity system development while employed by Norris Design.